British label Vivienne Westwood unveiled its Fall Winter 2024 campaign. Known for its signature blend of glamour punk and artistically nuanced interpretations of global styles, Vivienne Westwood’s latest offering delves into the alluring realm of nostalgic glamour. “I went to Margate for the first time in the late 90s, it seemed to me the most quintessential English seaside place, and I always wanted to do a campaign shoot there,” shared Andreas Kronthaler, Vivienne Westwood’s creative director. “Of course, it has changed a lot since then, but it’s a place I feel comfortable and welcome, and I find the people extremely sweet and friendly.” The Margate setting proved to be a perfect fit for the campaign, as the brand’s affinity for fused elegance across its designs was beautifully juxtaposed against the town’s unique charm. From the historic Margate Caves to the vibrant Dreamland amusement park and the iconic Nayland Rock hotel, the diverse locations provided a captivating backdrop for Vivienne Westwood’s sartorial creations.
The campaign imagery photographed by Juergen Teller captures Vivienne Westwood‘s continued dedication to blending classic style notes with modern sensibilities. A striking black wool dress coat channels timeless elegance, while pieces crafted in the iconic Lochcarron of Scotland tartan add a touch of heritage-inspired flair. Even a gold dress, paired with sky-high boots, is contrasted with the high-energy presence of a motorcycle, creating a dynamic and visually arresting interplay. “It is very picturesque and there is a certain light there which must have to do with the seaside air,” Kronthaler mused. “It’s perfect for photographs.” Indeed, the campaign’s visual storytelling seamlessly weaves together the brand’s signature aesthetic with the captivating ambiance of Margate, creating a harmonious and evocative representation of Vivienne Westwood’s Fall/Winter 2024/25 collection.
