Photo via @gabriellakeiisha
Winter blush-centric makeup looks have taken center stage. Alongside the popular “I’m Cold” makeup, a Japanese-inspired beauty trend known as Igari makeup, or “drunk blush” and “hangover makeup,” has been gaining momentum. This trend draws inspiration from the natural flushed appearance from consuming alcohol. Although Igari makeup was founded by Japanese makeup artist Igari Shinobu in 2018, the look has resurged in popularity due to the current fascination with blush-heavy aesthetics. Here’s your guide to mastering Igari makeup.
As with many Japanese makeup styles, achieving a flawless, doll-like base is essential. Begin by blending a full-coverage concealer over any blemishes, paying special attention to the under-eye area. Follow up with a light dusting of setting powder to further even out the complexion. To maintain the soft and demure aesthetic of Igari makeup, skip bronzer and apply a peach-toned blush generously. Don’t be afraid to use a heavy hand, extending the color across your cheeks and even blending it over the nose bridge to connect both sides. For added radiance, apply a shimmery highlight to the tops of your cheekbones and the bridge of your nose.
For the eyes, choose a soft pink eyeshadow and apply it across the eyelids. Create a subtle wing using a fine-tip liquid eyeliner. Elevate the look with wispy, Japanese-inspired eyelashes for that anime-inspired twist. Finish off the cutesy Igari makeup by applying a lip tint to your pout and topping it with a high-shine lip gloss.
