PUMA has announced its official partnership with BLACKPINK member Rosé. As the latest addition to the brand’s prestigious roster of global ambassadors, Rosé’s influence and reach are poised to take PUMA’s “Rewrite the Classics” program to new heights. Joining the ranks of other renowned figures such as Rihanna, A$AP Rocky, Dua Lipa, and Skepta, Rosé’s appointment as a PUMA ambassador solidifies the brand’s commitment to aligning with influential personalities who share its vision and values. This strategic move not only taps into Rosé’s vast global following but also reinforces PUMA’s position as a trendsetter in the industry.
PUMA’s “Rewrite the Classics” program, which celebrates the brand’s iconic franchises, is set to receive a fresh injection of energy and creativity with Rosé’s involvement. As the brand’s new ambassador, Rosé will leverage her exceptional style, keen eye for detail, and deep understanding of global culture to help PUMA redefine and reinvent its classic offerings, captivating both loyal fans and new audiences alike.
