You deserve nothing but the best from your wardrobe, and that means it’s time to get on board with The Great. Founded by Emily Current and Merrit Elliott, The Great is a women’s wear collection that embodies the founder’s journeys as entrepreneurs, brand builders, stylists, and designers. Known for their supportive female friendships and fearless creativity, Emily and Meritt’s authentic, kind, and optimistic approach to design and life reflects their Northern California roots and shared love of denim and Americana. Their entrepreneurial journey began with the launch of the acclaimed brand CURRENT/ELLIOTT in 2008, introducing the iconic Boyfriend Jean and revitalizing the casual, vintage-inspired market. After exiting CURRENT/ELLIOTT in 2012, the pair continued to make waves in the fashion industry, becoming members of the prestigious Council of Fashion Designers of America (CFDA) and publishing “A Denim Story” in 2014. THE GREAT has now grown to include collaborations with Pottery Barn and The Honest Company, and launched their own flagship store in West Hollywood in 2018, followed by additional locations in Venice Beach, Newport Beach, and Studio City. Their diverse ventures also include home collections, footwear, sleepwear, and a collaboration with Eddie Bauer, all showcasing their casual, vintage American aesthetic and creative vision.
It’s a pretty impressive journey, right? We think so, but if you need more convincing, we highly recommend looking through some of their latest arrivals. You’ll discover all the classic, effortless, vintage-inspired designs that you’ve come to expect. There are cream tanks with folklore-inspired embroidery, cool cardigans that scream classic Americana vibes, easy-to-wear striped tees, a chic floral print midi skirts done in a flattering A-line fit, white cropped denim done with stud detailing, slouchy logo crewneck sweatshirts, and the vintage-inspired tees that everyone wants in their wardrobe. We could go on but we think you get the idea. At The Great, it’s all about looking and feeling your best in the most effortless way possible. Check them out for yourself today.
