Led by the creative vision of Carlotta Oddi, Alanui‘s latest line showcases a evolution in the brand’s design language. Oddi, who co-founded the label with her brother Nicolò in 2016, has embraced a fresh array of silhouettes, fabrications, and techniques to elevate the brand’s signature boho-chic aesthetic. From fringed suede jackets to garment-dyed cable knit sets, the collection seamlessly blends traditional Western motifs with Alanui’s signature luxurious touch.
The Alanui Fall 2024 collection is a harmonious fusion of contrasting elements. Frayed cardigans, a brand signature, now feature desert-inspired landscapes, including a standout style with a bandana-inspired motif in a striking dollar-green hue. Meanwhile, studs punctuate a series of sleek black separates, infusing the range with a touch of rock ‘n’ roll edge.
Alanui’s commitment to versatility is evident in the collection, as the brand offers accessible alternatives to its more upscale offerings. Tie-dye effects on denim overshirts, pencil skirts, and roomy pleated pants provide a more casual counterpoint to the label’s signature luxurious designs.
One of the standout pieces in the Fall 2024 lineup is the new Souvenir jacket, available for both men and women. Crafted in felted wool in rich hues of red or black, this jacket is adorned with handmade embroideries of motifs such as palms and flowers in contrasting colors, evoking a sense of global exploration and adventure.
Alanui‘s creative director, Carlotta Oddi, drew inspiration from the 1996 cult classic “Romeo+Juliet” directed by Baz Luhrmann, infusing the collection with a touch of romantic youthfulness. This can be seen in the introduction of more feminine shapes and sheer textures, such as the midnight blue baby-doll dress with delicate embroidered details on the bodice and straps.
The Alanui Fall 2024 collection also showcases the brand’s mastery of knitwear, with a range of pieces that blend cashmere and cotton in a lace-like texture, adorned with heart-shaped motifs. Additionally, the collection features pretty knitted suits trimmed in shearling-like wool and denim pants embellished with cascading crystal and pearl details.
